At Bound by Beauty, we are passionate about pollinators and about conserving the important biodiversity that our lives depend on. We want our children’s and grandchildren’s futures to be full of the beauty of butterflies and birdsong, the magic of migration and metamorphosis.
To achieve this, we work to create paradigm shifts in what people believe and how they act. We believe that butterflies and the process of metamorphosis have the power to transform the apathetic mindsets of “business as usual” and “there is nothing we can do about climate change.” Climate change is a scary existential concept, and fighting it seems an impossible task for many. But people want to do something positive. Saving butterflies is a powerfully positive proxy for combatting climate change.